Apitor Technology Toys Transmitted Children's Geolocation Data to China

The U.S. Department of Justice (DOJ) has filed a lawsuit against toy manufacturer Apitor Technology, alleging that the company allowed a third party in China to collect children’s geolocation data without their knowledge or parental consent.
Alleged COPPA Violations
The lawsuit, filed by the DOJ after a referral from the Federal Trade Commission (FTC), claims that Apitor violated the Children's Online Privacy Protection Act (COPPA) by failing to notify parents about the collection of data and not obtaining consent before gathering precise location information.
Apitor Technology markets robotic toys for children aged 6–14, which are operated through a free Android app. To use the toys, children must grant the app permission to transmit location data.
According to the lawsuit, the app includes JPush, a third-party SDK developed by the Chinese company Jiguang (Aurora Mobile). Since 2022, JPush has allegedly collected precise geolocation data from thousands of children, using it for purposes such as targeted advertising.

How the Data Was Collected
“After Android users grant the Apitor app permission to access location, it begins collecting their precise geolocation data in the background and transmits it to JPush’s internet servers,” the lawsuit states.
“The respondent does not inform users that the app allows a third party to collect precise geolocation data and does not obtain parental consent for the collection of their children’s precise geolocation data.”
Settlement Terms
Under the proposed settlement, Apitor will be required to:
- Ensure all third-party software complies with COPPA requirements
- Notify parents about the collection of their children’s data
- Obtain parental consent before collecting personal information
- Delete all previously collected personal data
- Retain children’s data only when strictly necessary
In addition, Apitor will pay a $500,000 fine.
Regulatory Response
The FTC emphasized that COPPA obligations apply even when data collection is carried out by third parties.
“COPPA is clear: companies providing online services to children must notify parents if they are collecting their children’s personal information and obtain parental consent—even if the data is being collected by a third party,” stated the FTC.